The Big B and Gir.

Gir sanctury gets 60 per cent bonus tourists this Diwali vacation - Express India

So the Gujarat govt uses the Big B to promote the Gir sanctuary, and the tourists are flowing in! Not only that, seems there's a new Gateway hotel as well.

Gir sanctury gets 60 per cent bonus tourists this Diwali vacation

ADAM HALLIDAY,hitarthpandya,Hitarth Pandya Posted: Oct 15, 2011 at 0443 hrs
VADODARA/AHMEDABAD The Big-B charm continued to work for the forest department at Gir Wildlife Sanctuary (GWS), the only abode to Asiatic lions in the world. At least 60 per cent more tourists are booked at this sanctuary for Diwali vacations, compared to last year. The sanctuary will open on Sunday after a three-month break for monsoon, which also coincides with the mating season for the beasts.
According to officials at GWS, the tourist flow has increased drastically as compared to the last year. The conducive environment and the facilities provided by the department has turned out to be a major aspect attracting the tourist, officials said. Even the Gateway hotel at Sasan Gir is completely booked, weeks after it opened.

“After the poaching incidents, which surfaced in 2007, we have taken several measures to change the entire perspective about Gir. The staff has been changed totally and about 400 of them are new recruits and that makes a lot of difference. The old staff had been working as typical forest department staff whereas it needed something more than that because it was all about attracting more tourists,” Chief Conservator of Forests, Junagadh, R L Meena told The Indian Express.

“Not only that, the local tourist guides have gained a lot of confidence in explaining about wildlife to the tourists,” he added.

Roping in Amitabh Bachchan as tourism ambassador has done wonders for the department. “There is no doubt that his presence has made direct impact on the tourist flow. After all, he is a superstar and people do acknowledge him,” said Meena.

During 2009-10, a total of 2,06,563 persons visited the sanctuary and Devaliya Safari Park. During 2010-11, 2,71,745 persons visited GWS and Devaliya Safari Park, he said. “There is an increase of 65,182 tourists in the financial year 2010-11 in comparison to 2009-10, which shows 31.55% increase in the tourist flow. During the current financial year, 1,08,996 persons have visited the sanctuary and Devaliya Safari Park. The sanctuary remained closed for tourists from June 16 to October 1,” said Meena. The tourism campaign has also benefitted the private hospitality sector, with the first large foray into the area booked full for the Diwali season.

The newly opened Gateway hotel at Sasan Gir — a part of the Taj hospitality chain with 28 rooms and a regular jeep safaris — has already been booked to capacity for the Diwali holiday season. “We are completely sold out. It’s a mix (of foreign and domestic tourists), but a lot of domestic,” said Chaula Mazmudar, hotel’s general manager.

And, they are thinking of opening new safari routes too.

http://www.travelbizmonitor.com/gujarat-govt-to-introduce-new-lion-safari-14855